Last updated: 12 July 2026
This Privacy Policy ("Policy") explains what personal information the ATAR Maxing mobile application ("App") collects, how it is used, where it is stored, and the choices and rights you have. By creating an account or using the App you confirm you have read and understood this Policy.
This Policy is written to comply with the Australian Privacy Act 1988 (Cth), the thirteen Australian Privacy Principles (APPs), the Notifiable Data Breaches scheme, and Apple's App Store requirements for privacy disclosures.
The rules for using the App (subscriptions, referral codes, acceptable use, disclaimers) are in our Terms of Use, available in the App under Settings and at atarmaxing.com/terms. This Policy and your use of the App are governed by the laws of Victoria, Australia.
If you do not agree with this Policy, please do not create an account or use the App.
The App is operated by ATAR Maxing ("we", "us", "our"), an Australian business.
ABN: 98 510 784 300
Contact: support@atarmaxing.com
Location: Melbourne, Victoria, Australia
We are a small independent developer team. We are not affiliated with, endorsed by, or connected to the Victorian Curriculum and Assessment Authority (VCAA), the Victorian Tertiary Admissions Centre (VTAC), the Australian Curriculum, Assessment and Reporting Authority (ACARA), or any school, university, TAFE, or government body.
The App requires an account. When you sign up we collect:
To keep accounts secure, an account can be actively signed in on one device at a time. We store a device identifier against your account to enforce this; signing in on a new device signs the previous one out.
Your account is your save file. The study data you create in the App is automatically backed up to your account and restored when you sign in — including if you get a new phone. This includes:
This data is transmitted over encrypted connections (HTTPS/TLS), stored encrypted at rest, and protected by row-level security so that it can only be read by your account. We do not read, review, or use the content of your study data for anything other than operating the App for you.
Some things are never uploaded:
Signing out of the App removes your data from that device; it stays safely in your account's cloud backup until you sign in again or delete your account.
Social features are built to share as little as possible:
Other users can NEVER see your email address, SAC scores, study scores, ATAR estimates, tasks, calendar, journal entries, balance reviews, or any academic data. We will never share identifiable academic or personal data between users.
Your account includes a randomly generated referral code you can share. When another user redeems your code, both accounts receive one week of complimentary premium access.
To enforce the program's limits (each code redeemable by a maximum of 2 accounts; each account may redeem only one code ever), redemptions are recorded on our servers, linking the redeeming account to the code owner's account. No other personal information is exchanged between the two accounts — the other user never sees your email or study data, only that a code was redeemed.
We use the information described above solely to:
We do not sell, rent, or trade your personal information. We do not use it for advertising or behavioural profiling. We do not send marketing communications.
If you choose to set a profile picture, the App requests access to your device's photo library.
To revoke access at any time: iOS Settings → Privacy & Security → Photos → ATAR Maxing → set to "None".
The App asks permission to send notifications. If granted, the App may schedule:
All notifications are generated and scheduled locally on your device from your own data. We do not use third-party push-notification services and no notification content is transmitted to us.
To turn off individual types: Settings → Notifications in the App. To turn off all notifications: iOS Settings → Notifications → ATAR Maxing. Disabling notifications does not affect access to any feature.
ATAR Maxing includes an optional Focus Mode that restricts access to distracting apps while you study, using Apple's Family Controls and Managed Settings frameworks under an entitlement granted by Apple.
The study timer records the duration of completed focus sessions (minutes per day). This log powers your streaks, achievements, points, and study history, and is backed up to your account like your other study data.
During a session the App does not monitor, record, or transmit your screen activity, app usage, or anything else about what you are doing — it only times the session you started.
ATAR estimates, study-score estimates, and study plans shown in the App are mathematical models based on the data you enter and publicly available historical scaling data. They are provided for motivation and planning only and are not academic advice or a promise of results. Actual ATARs are determined solely by VCAA and VTAC.
Do not make enrolment, subject-selection, or career decisions based only on the App's numbers. Always refer to official VCAA and VTAC publications. See our Terms of Use for the full disclaimer.
Premium features ("Locked In") are sold as an auto-renewing subscription through Apple's App Store.
Full subscription terms (pricing, free trials, renewals, cancellation) are in our Terms of Use.
The App relies on a small set of service providers to function. Each processes only what it needs to do its job:
We do not integrate advertising networks, social-media SDKs, data brokers, or third-party behavioural-analytics services. If we add a new service that processes personal information, we will update this Policy first.
Some of our service providers store or process data outside Australia — for example on Amazon Web Services infrastructure and providers based in the United States or other regions. This means your personal information may be transferred overseas as described in APP 8.
We only use reputable providers that commit to strong data-protection standards, encrypt data in transit and at rest, and process your information solely on our instructions. By using the App you consent to this handling.
We take reasonable steps as required by APP 11 to protect your information:
Our recommendations for your device: keep iOS up to date, use Face ID/Touch ID or a passcode, and don't share your login details.
Data breach notification: if a data breach occurs that is likely to result in serious harm, we will notify affected users and the OAIC as required under the Notifiable Data Breaches scheme (Privacy Act 1988, Part IIIC).
Your account data is retained while your account exists, so your save file is always there when you sign in.
Delete your account: Settings → Delete account. This permanently deletes your account and its data from our systems, including your profile, synced study data, and friendships. Your @username becomes available again and cannot be recovered.
Other controls:
Deleting your account does NOT cancel an active subscription — manage subscriptions in iOS Settings → your name → Subscriptions. Referral redemption records may be retained in de-identified form to enforce program limits.
For any deletion request you can't complete in-app, email support@atarmaxing.com and we will action it within 30 days.
ATAR Maxing is designed for VCE students, typically aged 15–18. You must be at least 13 years old to create an account. If you are under 18, we encourage you to review this Policy and the Terms of Use with a parent or guardian, and the Terms require guardian consent for your use of the App including any purchases.
We do not knowingly collect personal information from children under 13. If you believe a child under 13 has created an account, contact us at support@atarmaxing.com and we will delete the account and its data as quickly as practicable.
We never show behavioural advertising and never share user data — including student data — with advertisers or data brokers, regardless of age.
We currently do not integrate any third-party analytics or crash-reporting SDK. Standard anonymised crash and diagnostic information may be available to us through Apple (if you opted in to sharing analytics with app developers in iOS settings) and through our development frameworks. This information cannot identify you and is used only to find and fix bugs.
If we ever add an analytics service, it will be privacy-focused, anonymised, and disclosed in this Policy before activation.
Under the Privacy Act 1988 (Cth) and the APPs you have the right to:
To exercise any right, contact support@atarmaxing.com. We will acknowledge your request within 5 business days and respond substantively within 30 days.
If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC): oaic.gov.au · 1300 363 992 · GPO Box 5218, Sydney NSW 2001.
We may update this Policy as the App evolves. The "Last updated" date above and at atarmaxing.com/privacy always reflects the current version.
Material changes — new categories of data collected, new sharing, or changes to your rights — will be announced in the App at least 7 days before they take effect. Minor clarifications may be made without individual notice.
Continued use of the App after a material change takes effect constitutes acceptance. If you disagree with a change, stop using the App, delete your account, and (if applicable) cancel your subscription before the change takes effect.
For privacy enquiries, data requests, or complaints:
ATAR Maxing
ABN: 98 510 784 300
Email: support@atarmaxing.com
Location: Melbourne, Victoria, Australia
Response times:
This Policy is also available at: https://atarmaxing.com/privacy